From the dawn of humanity, a few million years ago, we have imagined and created new possibilities geared predominantly to appease our curiosity, advance our knowledge and enable us to be the dominant species on Earth. Undeniably, this imagination and creation of new possibilities will continue for as long as humanity is in existence. It is ingrained in our psyche and we will continue to seek out new creations woven from our imaginations, bringing into existence new knowledge and new creations, tangible or intangible. Throughout this journey of imagination and creation, humanity has strived to either improve on what exists or discover and create totally new possibilities, leading to changes in the existing complex social world interwoven with technology in various ways.

This book is written to focus on the latter. In my own journey of imagination and creation through my professional and academic journeys, I have encountered several approaches and discussions centered on innovation, entrepreneurship and organisational transformation that allude to achieving success. In tandem with these, one will more often than not encounter the phrase ‘think outside the box’. Now, before I am taken out of context, I am not an opponent or proponent of any specific approach, but I strongly believe that the existence of specific variables/situations had to have existed in order for an event to occur, and more specifically, the rise of successful organisations. I refer to these as ‘Situational Contexts’. 

Given my own journey, I began to understand that chasing after ‘hypes’, which favoured a few successful stories that have occurred in a specific period within specific parameters, cannot always be replicated across every industry and every organisation. However, I have also noted the contrary – where many a discussion or literature has alluded to principles and approaches that, if followed, will afford an organisation enormous growth.